Mark Cuban, the owner of HDNetFilms is offering a job to anyone who can come up with a way for him to sweeten the tough economics of profiting upfront from a movie while in the theaters. Cuban should set up a meeting with Tyler Perry, who Business Week gave an ROI award for making two successful films for under 5 million dollars each.
First, Perry would probably explain how he self-produced the films without using sex or violence to make it sell, a trick I'm still waiting for the powers in hip-hop to learn. Then he would go on to describe the guerilla marketing tactics he used to get churches to buy out blocks of seats in the theaters and bus people to the film. Lastly, I'm sure Cuban would be schooled on how the pirated versions of Perry's "Madea" plays helped surge his popularity more than any paid for advertising.
Too bad for Cuban, Perry is already a millionaire and wouldn't want to take a job for him. However, there are a dozen other Tyler's out there now, still in the chitlin circuit stage of their careers, who are gathering a legion of fans who will eventually make their mainstream debut pop. I believe some of them are listed on my blogroll to the right, word to Ron Mexico.